The only way the direction you tape it matters is when dropping a nice heel/toe saucer pass. Taping from heel to toe does give you some bite, that's how you spin on it so that stays flat when it lands. As far as what this has to do with reviewing this product, I have no idea how it performs. I am ordering it though. Keep ya posted

Steve, Always tape your stick from heel to toe. This is done so snow from the ice does not build up on your blade when you skate. If you tape your tape from toe to heal your stick will pick up more snow which will impede your shooting and stick-handling.

Never tape your stick from heel to toe! Always tape from toe to heel. Taping from heel to toe creates more friction and inhibits smooth puck motion off your blade. Experiment: Tape your stick from heel to toe as Bill suggests. Now place your index finger flat on the inside of the blade. Run your finger from heel to toe mimicking the path of the puck. Notice how your finger does not move smoothly. Now look at the blade. You will see that your finger lifted the tape since the edge of the tape was in its path. Flatten out the tape and now run your finger from toe to heel. Notice how much smoother it moves. It will not get stuck on the tape. If you tape toe to heel, that is the smooth path that you give the puck to travel as it flies off your stick like a laser. Anything you can do to make your shot that much faster will be good for your game. Good luck!